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Legal Dictionary
  • National Advertising Review...
National Advertising Review Council
National Advertising Review Council (NARC) is a self-regulatory organization that enforces standards of truth and accuracy in advertising through a multi-level review system. NARC's mission is to foster Truth and accuracy in national advertising through voluntary self-regulation. The self-regulatory system developed by NARC supports advertiser compliance by focusing on three goals: a. minimize governmental involvement in the advertising business; b. maintain a level playing field for settling disputes among competing advertisers; and c. foster brand loyalty by increasing public Trust in the credibility of advertising.